Starting Agency

Community Discussion
1

I’m starting an agency. Looking for a sanity check:

  • Three people (2 product people, 1 sales)
  • Min revenue goal: $27000
  • Three-way even split

$27000/Month Breakdown:
Three $9000 projects
Six $4500 projects
Nine $3000 projects

or any combination obviously… I’ve heard pricing is between $2k - $30k per project so $3k - $9k should be okay at least to start.

Realistic?

2

The breakdown seems doable but hitting $27k right away might take a bit of time unless you’ve already got warm leads or a strong network. How confident are you in landing those $9k projects regularly? What kind of services will you offer and who’s your ideal client? Also, how are you planning to divide sales responsibilities if it’s just one person handling that? Would love to hear more about your approach.

3

Thanks for the response. It does not need to be $9k projects only. Can we a combination of $3k, $4k, etc so it all adds up to $27k per month.

I’m hoping that having someone who’s background is in Sales/Lead Gen will have the means and maybe even network. I hate sales so definitely would not be able to generate this revenue on my own - even with a network.

Confidence

  • That’s my question to whomever will be doing the sales.

Services

  • Both AI Agents and AI Workflows depending on what’s needed
  • Some ideas:

Consulting

  • Meet and review existing processes
  • Determine what can be automated, made more efficient
  • Give a recommendation report

Projects

  • Appointment Booking / Reminder Agents
  • Intake Forms with AI Logic
  • Create documentation from various existing diagrams, meeting notes, presentations, etc.
  • Workflow automation (setting calendar appts, Instagram comment replies, etc.)
  • Customer Support Automation
  • Content Generation (presentations, blog posts, social media, tweet threads, etc.)

Dividing responsibilities:

  • One Sales person will do all lead gen and closing.
  • Two Product people available to assist on sales calls as needed.
  • Since it’s an even 3-way split and depending on the size and complexity of the project, the two product people could either work together on a single project or each take projects on there own. But, all three of us will meet to review the project goals, deliverables needed, and final output for every project.

Ideal client
Companies should have a minimum revenue of $1M per year, not have their own software engineers on staff, and rely on online to attract business and service customers (ie, med spas, cosmetic surgery clinics, law firms, real estate brokerages, etc.)

4

Hi Nava,

I really resonate with your idea–I’ve had similar thoughts myself! While I’m not super tech-savvy, I’m not afraid to take the first step and dive in. I don’t have direct experience in sales or lead generation, but like Dmitry mentioned, I’m a great listener, and I know how to connect with people in a real and meaningful way.

What I do bring to the table is passion, excitement, and a strong desire to succeed. Once I have a clear plan and a targeted list of potential clients, I’m confident in my ability to engage them and open doors. I’ve worked alongside Business Development professionals before, and I’ve seen how important it is to have a repeatable process. I’m committed to finding that process, sticking to the plan, and iterating until we hit our goals.

I know there are more experienced sales and lead gen folks out there, and I completely understand if that’s the direction you feel you need to go. But I’d love the opportunity to grow into this role, bring my full energy to the team, and contribute to something exciting from the ground up.

One question I had—do you think your target client focus might be a bit too broad at this stage? Would it make sense to start with a more defined niche and expand from there?

Looking forward to hearing your thoughts, and either way, I truly wish you the very best with this venture!

You can connect with me on www.linkedIn.com/in/mpinney or mayhew@evolvepotentialsai.com.

5

I don’t think it’s too broad because we’ll focusing on up to 3 niches (med spas, cosmetic surgery clinics, law firms) but if anyone of those were so fruitful we could scale back and just focus on that one. At this point we don’t know which one that might be so want to keep it somewhat open.

I think the real key is to target companies with a minimum $1M revenue that don’t have internal software engineers but rely on online marketing because they will already have budget for this type of work.